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Los Angeles – A+D Architecture and Design Museum

December 2, 2017 - February 18, 2018

The Museum of Failure will treat its visitors to a shrine of history’s epic fails by some of the world’s best known companies. First displayed in Sweden, the collection of 100 plus failures was originally conceived by psychologist and innovation researcher, Dr. Samuel West, as part of his research on corporate success and innovation. The marketing catastrophe that was Bic for Her? Yup. The two-wheeled, self-balancing transport innovation, Segway? You better believe it. These, along with artifacts spanning from the 17th century right up to the present day, including the frozen beef lasagna by Colgate, demonstrate the types of failures the museum will showcase. Other highlights include the hula chair (just envision it), the Apple Newton, and even President Donald Trump’s version of Monopoly from 1989 made the cut. With surprise Instagram moments all around, the museum is a family affair with failures for everyone from nine to 90.

An experiential journey of failures-past! Come fail with us!
Have questions about the exhibit? Find the answers in our FAQ.


December 2, 2017
February 18


A+D Architecture and Design Museum
900 E 4th St.
Los Angeles, 90013 United States
1 (213) 346-9734